Marketing Benefits of a Website for Small Businesses
If you’re operating a small business and you’d like your business to thrive, you must embrace the best marketing strategies including having a website for your small business. Your website is a very powerful marketing tool and with that comes search engine optimization or aka SEO. A great website that show the local community or the world what your business has to offer and about your business can help you gain that much needed competitive advantage in the industry and improve the image of your business. If you want a marketing website, you should get the right person/company to build a website for your small business. According to the latest study, 50% of small businesses do not have websites which are absolutely shocking because 50% of business is done through the internet these days.
Ask yourself…Do I want to continue to miss out of 50% of my business?…I know I don’t!
Internet/Online marketing have become increasingly prevalent in our society and any size business must understand the benefits of websites in marketing if they plan on staying in business in the coming years, take it from someone who put in the time and the money to build a business but failed on it because I did not have an online presence at all….these days I don’t make that mistake and in fact, I start off with a website along with social media and make note that having one and not the other is a mistake as well.
You need a website and social media these days.
Sometimes in business, we get lucky and hit it big but the reality is that is like hitting the lottery these days. By having multiple forms of ways that people can reach your business is the most successful approach that someone can have.
Below are marketing benefits of a website for small businesses.
1. You can access a lot of customers/clients
A website will make it possible for a small business to access additional users. Most of the users are potential customers. This would be even possible if you have a responsive website. If you have a website, prospective clients will easily find you and buy your services. This is actually one of the most important reasons to have a business website. If you have a website for your business, customers/clients will search and find your business through either certain keywords that relate to your business or by finding you through a direct search for your brand or company.
If they cannot find you, they cannot hire you!
Websites bring your business the to vicinity.
Let me ask you a solid question.
If you could start a website for free and learn how to make it yourself, would you be interested I that? I tried it and it worked great….at Wealthy Affiliate which I wrote an article if you are interested in learning more.
2. Website allows your business to become competitive/compete favorably
If you don’t have a website for your business and other businesses do….
If your business cannot be found online and other businesses are online….
If you have a website for your business, your business will be competitive and your impact will be felt so why would you choose to be in the dark about this? Your online presence means a lot to the growth of your business. When your business has a website, you will learn new ways and strategies used by other competitors. This will help you improve your services to clients.
3. Website allows you to convey your credibility
If someone wants to hire you or buy your product or services, they’d want to learn more about you, your background, your products or services and your experience in that field. a good website for your small business should include About Us page. This contains the necessary information about the business, their products/services, testimonials, and experience. Your credibility and knowledge will attract people and convince them to hire your services.
People + Products or Services = Money
The math seems simple when you think about it.
4. Generate leads from having a website
Once a client/customer finds your site, it makes it easy for users to contact you. Of course, your site has the necessary info about your business and services that you’re offering. Your audience should be in a position to fill out a form, get your phone number, find your email and contact you. Your contact information is very important for prospective clients to find you. A website helps small businesses to generate leads.
5. Collect contact info from viewers/visitors interested in your services
Of course, it would be great to access a list of visitors who may be interested in your services. There are some clients who’d visit your site and get impressed by the services you’re offering. These are potential clients who may need your services in future. These people may leave their contact info behind and you can contact them later. A website allows you to reach most potential customers through this method.
6. Improve productivity
A website helps a small business to reach new customers and increase productivity. Productivity is as a result of increased sales and profit. With a website, you don’t take a lot of time explaining products or services to customers. They can read everything from your site and order or request for the service. All information about your business and services is available on your website 24 hours a day.
People are the most important part of your business!
Let people see you.
7. Expand your market
The Internet allows your business to break through geographical barriers that once seemed to just be a dream but harnessing the web and Google searches then you ca take it as far you as you want to. Internet marketing makes your business accessible from all parts of the world. The more the audience you have, the higher the number of prospective buyers. Selling products or services online is cheaper and convenient for you and your customers. A website allows you to sell your goods or services to a wide range of customers.
A website allows you to sell your goods or services anytime and anywhere to a wide range of customers.
8. Website helps improve customer service
Customer service is crucial in any business. Customer satisfaction and improved service delivery attract more prospective customers. Through a website, information can be easily processed via online forms and automatic responders. Customers can access the service or support 24 hours a day.
9. Website improves your advertising
A website allows you to reach most prospective customer regardless of their geographical location. You can post your products on your site for customers to see them. Most customers buy goods or services from an organized and reputable business. If your website is great and ranks higher on search engines, you will be able to reach many clients and customers.
10. Automated sales process
For those businessmen who have goods or services that can be marketed and sold online, a website is the best tool. It is very profitable to run an eCommerce business online. If you’re running a small scale business that offers services or sells widgets, there are more chances of losing if the business is not online. Websites make it possible for you to automate your sales process.
11. Extend your local reach – a small business builder
For you to offer services to other parts of the world, your local community must know of the existence of your business. A website makes it possible for you to reach the local community and offers services quicker than your competition. A website gives your business a chance to grow from local to international but even if you just choose to stay local would more incoming customers be better than fighting for other advertising that just isn’t working these days? Offering the best and convenient services is paramount if you want your small business to thrive.
12. Massive potential for growth so create a website business
Growth is the most vital part of any business and so is having a website makes it possible for online marketing and massive potential for growth. This is because; you can access a wide range of prospective buyers and clients. A website is an online platform that gives your business a great chance of expansion.
If you’re running a small business and you’d like to take your business online and reach a wide range of prospective customers, you need to contact the best website design company for excellent web design services. if you have a small business, it is important to have a website for the business.